AI Insights · Timothy · October 2024
Top Film & Television Apps on iOS in Italy: Q3 2024 Performance Overview
Explore the performance trends of Italy's top five iOS film and television apps in Q3 2024, featuring insights on downloads, revenue, and active users.
In the third quarter of 2024, the top film and television apps on iOS in Italy showed diverse performance trends, as captured by Sensor Tower data. Here's an overview of how these apps fared during this period.
Mediaset Infinity saw fluctuations in its weekly revenue, with peaks around $15K in early July and mid-September. Weekly downloads experienced a notable decline from about 53K at the start of July to a low of 9.3K in late August, before rebounding to approximately 17.8K by the end of September. Active users also varied, starting at over 123K, dropping to a low of 82.3K in late July, and then increasing to 142.6K by the end of the quarter.
Netflix maintained a steady weekly revenue, generally hovering around $52K to $70K, with a slight dip in late August. Downloads peaked at 25.4K mid-July, then gradually decreased to around 19.7K by late September. The app's active user base remained robust, slightly decreasing from 1.69M in early July to 1.64M at the quarter's close.
Amazon Prime Video showed a dynamic revenue pattern, reaching around $62K in mid-August and ending the quarter at about $55K. Downloads reached a high of 27.3K in mid-September, while active users fluctuated, peaking at approximately 633.7K mid-September before concluding at 630.8K.
Disney+ experienced a decline in weekly revenue from $408K in early July to around $300K by the end of September. Downloads rose from 13.6K at the beginning of the quarter to a peak of 26.4K in late September. Active users increased from 588K to a peak of 723.7K in late September, ending the quarter at 663K.
Finally, RaiPlay had no revenue during this period, focusing instead on user engagement. Weekly downloads fluctuated significantly, peaking at 41K in early August. Active users started at 220.6K, dipped to 83.3K in mid-August, and then recovered to approximately 98.2K by the quarter's end.
These insights from Sensor Tower highlight the shifting dynamics within Italy's film and television app market on iOS, offering a detailed view of each app's performance in Q3 2024. For more detailed insights, visit Sensor Tower.
